Marketing Strategies of a New Alarm Clock

Create a Brand Name, Logo, and Packaging

The brand name of this new alarm clock is “EyeLight.” This brand name combines the special characteristics of this clock and its working principles. The differentiated characteristic of this clock is that it is connected with the eyeshade to wake people up, instead of using the traditional noise. And its working principle is to arouse people’s awareness of the time by the light and heat of the eyeshade. A brand name aims at identifying the seller’s products and differentiating the products from competitors’ products (Lamb 180). Thus, the name “EyeLight” stresses the special characteristic of this alarm clock, which is to wake people by the light on eyes. Thus, if combining the word “eye” and the word “light” together, customers could easily understand the advantage of this alarm clock. Meanwhile, the “EyeLight” is based on the word “eyeshade.” Eyeshade is the main working part of this alarm clock, as well as the creative part of this clock. When people’s eyes meet shade, they fall asleep. This is the meaning of the name “eyeshade.” However, when people’s eyes meet the light, it is time to wake up. This brand name takes the name “eyeshade” as a reference and combines the working principle of this clock. Also, light is the opposite side of shade, which makes this name easy to remember and understand. The name “EyeLight” explains the main working principle of this alarm clock. When people wear the eyeshade, they fall asleep. And when the eyeshade glows to wake people, the shade becomes the light and “eyeshade” becomes “eyelight.” Then people will be woken up by this alarm clock.