EA’s mission statement and SWOT analysis

Mission statement: "we are an electronic artist who has a common goal, and we want to achieve the potential relevance of personal computing."

EA Sports represent the electronic movement in art; it is the video game company Electronic Arts to produce a variety of sports games, game equipment division. EA's mission is to have a common goal of electronic artists association. They hope to achieve the potential of personal computing. "And EA sports are trying to change the game over the years, they want to show off the actual game, rather than with a series of strange and very few games behind the scenes video.

SWOT Analysis

Advantage

As we all know, EA is the development, sales, publishing and distribution of video game software, online interactive games and mobile games of global companies. Design their game of a lot of platforms, including Sony PlayStation 3, Microsoft's Xbox 360 and the Nintendo Wii; handheld game systems, including portable Playstation (PSP), Nintendo DS and the apple iPod; So, I want to show what is the corporate EA have for their labels, including in a number of segments: EA games, EA sports, Sims and EA entertainment. In addition, the company in more than 35 countries worldwide sales of the game show a strong market position.

Art has developed into a market leader in the video game distribution market, in 2007 and 2008. It includes fast hold and by the end of 2008 the total revenue to $3.6 billion hit market share, through a tough sell rock band, FIFA, need for speed, Simpson, and A game. In the global existence period, EA expanded its international net revenues.

In addition, electronic arts has several strategies, to develop more market share, such as digital downloads, the use of dynamic advertising technology, the development of online games. Electronic arts also use these strategies to expand its product line, in many fields, such as video games, online gaming, and cellular phone game. (Ken Nelson, 2010)

Weakness

For the weakness of the Department, EA sports are highly dependent on the specific buyer, and their software is dependent on the platform created by other companies, resulting in the design capabilities, graphics, and game performance constraints. More importantly, the release time of the game has been tied into a year, Christmas sales, sports seasons and major sporting events of the specific time. Because of this, the production and sale of the will to any of the sales of a miscarriage of justice, so that their assets to reduce profits.

In addition, some of the game have been out of date; EA crown pearl Madden NFL franchise is industry, the company ranked top 10, 2007 the best-selling game, only the champions.

The most important part of the electronic arts is the decline in profit margins, the lack of productivity and participation of employees, and the expansion of the game label in a single game engine policy is not perfect diversification. Another weakness is that EA has depended on the license agreement and the manufacturer, so manufacturers of video game hardware setting fees and additional charges, it must distribute their own platform game, so it has quite convinced the ability, to eliminate the significant income. (Zushy, 2009)

Opportunities

The biggest opportunity for EA is that it begins to reach a network game with a unique target audience. EA is about the increasing demand for online games and downloadable. Through the use of the Internet more and more, it will lead to EA increased revenue from direct sales to customers and online advertising. In addition, consumers are consuming more interactive activities than ever, which has led to significant changes in consumer habits over the past ten years. For EA, they can continue to expand in the near future to the game structure. (Zushy, 2009)

Threat

First, sales have been steadily rising since 2004, but profits had been steadily declining until 2008 when they had a negative profit. They earned a lot of money in sales, but there was a loss of $4.5 million. Another big problem is that sales and profits are dependent on the success of the game machine and long-term purchasing power. Sales of software and games can be reduced if the sales of a game machine (such as a game console Wii ) drop.

In addition, software piracy has become strict problems, especially in countries, such as South Korea, which the law was not enforced; software is pirated, and distribute the fear of the consequences, cut into the profits of EA games. There is a situation in May 2009; EA games have been charged with the name and likeness of thousands of college football and basketball players who claim their illegal use in their software since the 1990s.

Last but not least, due to their lack of stability and restructuring of the staff of the administrative organs of the staff, but also has been speculation that they are the main candidates for the acquisition of the world's other entertainment companies.

In short, EA needs to be consistently high quality through a lasting, and in product and service, profit, revenue, and the establishment to mitigate these threats (Ken Nelson, 2010).